Issue 02 - Win 2024 Before You Even Start

“Every battle is won before it's ever fought” Szu Tzu

The year is 2023.

You have worked ruthlessly, day-in and day-out towards your goals and aspirations.

You hunkered down, closed off relationships, and focused solely on personal growth.

You read the books, listened to the self-development podcasts, spent Saturday nights at the gym, reduced your screen time.

You’ve experimented, trialed, tested, reflected, iterated and gained more clarity on what direction you need to take to reach your goals.

You learned money making skills, discipline, and self-awareness.

You see this desired life you’ve been working towards and finally believe you can obtain it, because mentally you are there.

You broke down your limiting beliefs and truly believe you can have great relationships, 10k/month remote business, a 6 pack, and be able to run a sub 3:30 marathon, all while working less than 40 hours per week.

If you are reading this, WELCOME! This short passage is a basic synopsis of where I am in my life, and I’m sure a lot of you are too.

You are not alone.

It’s important to recognize all the moments of growth you had in 2023, what you did great, what you need to work on, how far you have come, and most importantly, the barriers you need to remove from your life to reach your goals.

But if your 2023 sounded like mine, you are in the batters box. You are in the lay-up lines. It’s the warm up drills. It’s time for tip off. (too many sports references? I don’t even watch sports but they work!)

Szu Tzu, a famous war strategist and philosopher famously said “every battle is won before it is even fought”.

Really think about this quote in correlation of you going into the new year of 2024.

You know your goals, you’ve gone through trials, you’ve done your time in the trenches, you’ve went through boot camp. It’s time to go to war, its time to start the game.

But you won’t win the war, unless you’ve already won the war.

Like Szu Tzu said, you can’t just go running into the battleground without a strategy. You have to win the battle before you even begin fighting.

This newsletter is to drive you to do exactly that, win 2024 before you begin fighting.

Take your knowledge you gained in 2023, all your datasets, and lay them in front of you. Dissect your 2023, your weaknesses, strengths, barriers, mental shortcomings, priorities, everything.

Take these data sets and create your strategy. Win the war before it is even fought.

WHAT EXACTLY DO YOU NEED TO DO TO REACH YOUR GOALS IN 2024.

WHAT EXACTLY DO YOU NOT NEED TO DO TO REACH YOUR GOALS IN 2024.

Win 2024 before it even starts. Even though today is January 14th, it’s not too late. Spend the time to win this year before it begins. Use the information you’ve gained throughout 2023 and lay out the victory in front of you.

You already know what you need to do. Now it’s time to do it.

2024 is the year. You believe it, I believe it.

Game time.

If you enjoyed this new perspective, I’ll be posting newsletters once a week!

I am also posting content on Instagram, TikTok, Threads, and YouTube frequently.

Lets make 2024 THE YEAR.

If you are new to my content, thanks for reading!

Quick about me

I’m a content creator in Los Angeles.

I’ve been creating content for 8+ years for other creators.

I am starting 2024 on a pretty clean slate focusing content creation on my own personal brand & interests.

My focus is content creation, mindset, fitness, entrepreneurship, digital products, & creative work!

If this sounds relatable to your interests, follow along for the journey and shoot a dm saying hello!

Cheers everyone and see you on the interwebs - Jacob